Advertising Research

Advertising Research

Slogan: Don't get caught out, take out!

Advertising techniques

Emotional:

Personal

Social

Fear

Humour

Endorsement

Excitement

Sexual

Romantic

Youth

Adventure

Musical

Empathy

Brand

Beauty 

Natural

Rational:

Popularity

Potential

Pain

Scarcity

Statistics

Testimonial

Status

Transparent

Ideas 1

People standing next to a billboard
On billboard text and images of food, with logo...plus joke including statistics

Humour

Statistics

Transparency

Brand

 Idea 2

Man begins to eat food (Against a brick wall)

Food gets snatched off of him

Person runs away with food

"Don't worry you can go here instead"
See's poster on the wall

Presented in frames next to each other (would need to be in 4 individual pictures

Contains humour 

Youthfulness

Transparency

Idea 3 The vegetables are coming but they are in a police car, Teenagers running away to the takeaway.

"The vegetables are coming, come with us we'll get you what you need"

"Don't go cold Turkey, try HOT TURKEY instead!"

"Don't get caught out, get take out"

Humour 

Realism

Relation to teenagers in Essex

Youthfulness

Idea 4

Teens coming out of a nightclub, realise they hungry, look towards a takeaway one of them pointing at the takeaway entrance, the phrase "don't get caught out, get take out"

Realistic

Youthfulness

Idea 5 Teens hungry in park pulls out phone and thinks of Pizza, 2 other people look excited, thought bubble hungry.
Youthfulness
Hungriness